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Want to Build User Trust? Don’t be Creepy

Consumers trust and interact with brands that are transparent and upfront

Data businesses are the constant subject of scrutiny. The prevailing connotation is that data companies are mischievous by default; they process an individual's personal information and are entrusted by a consumer to keep information safe and out of unwanted hands. Data businesses are construed as creepy.
The fix is simple. Transcend skepticism with transparency and trust. If milk, children’s toys, and processed meat all have warning labels about consumer benefits and risks, so should data companies.
A warning label illustration that says "Warning: Choking Hazard"
At first pass, data companies view these regulations and obligations as an operational burden that negatively impacts user conversion and retention. The thesis is that warning labels can scare and confuse a consumer and attract problematic consumers interested in finding loopholes. At Argyle, we do not see it this way.
We released an introduction screen providing disclosures on who Argyle is and how it works with consumers and our clients. It’s an extra screen to view, a button to click, and time to spend. Conventional wisdom is that this should have a negative impact. Instead, account connection success increased by 5% in A/B testing as a result.
An example of an account successfully connecting
As it turns out “don’t be creepy” is not just good legal advice, but it’s also good business. Consumers trust and interact with brands that are transparent and upfront; consumers understand warning labels, like reading them, and make choices based on them. Good. Argyle is a consumer benefit and transparency around our service for clients, partners, and consumers can only help spread the word. We want influencers to repost our warning label for the world to see.
An illustrated Instagram post that says "GreenVille has partnered with Argyle to verify your income"

Throughout our operations, we have infused the “Don’t Be Creepy” mantra.

1. Argyle’s income data connector tool for consumers, Argyle Link, shows the parties involved and the terms being entered in consumer-friendly text.
Argyle Link login screen
2. Argyle customizes its welcome screen based on the industry in which our client operates.
Example of Argyle's customized welcome screen showing FinanceNow
3. Argyle’s legal terms are graphical and simple to understand.
A short video showing Argyle's legal page
4. Argyle provides consumers clear ways to manage their data sharing settings with a client.
Example showing Starbucks as a linked account

At Argyle, not being creepy leads to better outcomes for our clients and the consumers they are working with. As we work to build high trust, high conversion interfaces for consumers, more control and transparency will be added including:

1. A learn more popup
A preview of Argyle's learn more popup
2. An interface for users to manage all their data and sharing settings
An example of the Argyle Passport interface
We are constantly improving upon the ways we provide trust and transparency for consumers, clients, and partners. Learn more about our updated user disclosures and commitment to data privacy and security.

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