Dennis Fish Joins Argyle Board of Advisors

Consumer Finance Expert Dennis Fish Joins Argyle’s Board of Advisors

Matthew Gomes
Matth Gomes GM of Consumer Lending and Banking
Announcements / Feb 2024

Dennis brings three decades of unparalleled industry experience to our personal lending initiatives.

We’re thrilled to introduce Dennis Fish as the newest member of Argyle’s board of advisors. 

Dennis has been a leading voice in the financial services industry for over 30 years, with experience spanning all aspects of product development, sales, and marketing. As a member of the Argyle advisory board, he’ll not only help enhance and expand our personal lending efforts, but serve as a valuable resource and sounding board for our team.

A multitalented marketing executive

Since receiving his MBA in marketing, Dennis has dedicated his career to supporting advancements in personal finance, with a special focus on subprime lending. He’s served as a senior marketing executive for several prominent organizations, helping to develop and manage large-scale customer acquisition campaigns across multiple distribution channels.

Among other accomplishments, Dennis has helped grow two successful finance startups from day one. For example, in his role as executive vice president of marketing, he was part of the ground-floor team that scaled Applied Card Systems into one of the fastest growing credit card issuers, with over $4 billion in assets and more than 4,500 employees.

Currently, Dennis is a founding partner at IM Group Marketing, where he helps clients shape their customer communication programs and craft messaging that’s both compliant and effective. He’s also a member of the executive leadership team at IM Group’s parent company, ICS Corporation, where he consults on strategic technology, sales and operational functions.

Dennis is just as active in his personal time as he is in his professional career. When he’s not transforming the financial services space, he’s very active in his home state of Delaware. He is currently  a board member of SL24: Unlocke The Light, a nonprofit that provides support for high school and college students struggling with depression and anxiety.

Building a best-in-class board

At Argyle, Dennis joins a top team of advisors from a number of different specialties—including mortgage maven Terri Davis, renowned data strategist Ann Marie Dumais, and background check authority Debbie Klarfeld.

To learn more about how we’re fostering a strong community of industry experts, check out our About page. You can also read up on Argyle’s innovative approach to consumer finance by visiting our Personal Lending page.

Matthew Gomes

Matth Gomes

GM of Consumer Lending and Banking


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